The brainchild of the next generation of an outerwear legacy, VRY WRM is at the intersection of design and function but built from the inside out.
From these ideas, we created a global brand by allowing the functional aspects of our clothing to speak as loudly as the artistic expression within. VRY WRM designs and constructs clothing seasonally, built for all the elements, that breaks beyond mainstream and speaks to an urban dweller's style. Made for the mountains, but shaped to city-life, VRY WRM approaches warmth and style with progressive design. We created VRY WRM as a canvas for living life by incorporating progressive art and graphic interiors into our collections of outerwear and base layers.
Evolving from our core collections, VRY WRM is transforming the industry by becoming an innovative and creative space for collaboration. Each season VRY WRM releases limited edition runs of an assortment of apparel with today's most influential names in contemporary and street art.
This season we are honored to introduce the VRY WRM X RIME Collaboration. Together with RIME, we're releasing 2 limited edition outerwear pieces accompanied by complimentary apparel.
When brainstorming the lining concept with the team, everyone had their own ideas on how to creatively cultivate our linings. With so many options, we decided to feature as many different types of art as we could. A few of our team members were passionate about photography, so we chose the crisp high-resolution image of Tetons. There was also an interest with the aesthetics of digital art which is how we decided to incorporate the Cyber Snowflake. With a strong interest in working with a street artist for our first collaboration, the team decided to join forces with Rime and infuse the jackets with his visual language. For our main line, we tied art together with the cold outdoors to compliment the outerwear and base layer. For the VRY WRM X RIME jackets, we didn't want to limit any of RIME's creativity, so we told him to go crazy. And he did!